Sam says you're the artist, so you get the last word on the look. Here are two starting vibes he thought you'd like — react to them, mix them, or throw them both out and describe your own.
From the dream-beach visualizer you liked: pastel ocean, nebula sky, crescent moon. Calm, glittery, night-swim energy. Here's a fake check-in card wearing it:
The full unhinged old-web energy of Sam's ice cream price site: starfield navy, Comic Sans, rainbow headline, blinking text, a marquee. Maximum 1999:
Hard "nots" you never want to see (clinical white? wellness pastels?). And: want to draw parts of it yourself? Your own art could be the 1–5 rating faces, the icons, the empty screens. Sam can scan or photograph anything.